The Royal Academy of Language defines a real estate consultant as “an expert person in a subject on which he advises professionally”.
From our point of view, it is a perfect definition of the role of a real estate consultant, since, as we have commented on many occasions, the market has changed a lot since the real estate crisis.
If you remember the havoc the bubble burst caused, those who learned something discovered a devastating reality: housing can drop in price.
This conclusion also draws the experience that the real estate professional must change the functions that he has traditionally assumed and become something new.
But what does the new panorama demand after the real estate crisis?
The new user of agencies is better informed, thanks to the internet and the websites, where he has found a powerful tool that allows him to know the price of properties similar to his own without leaving his home. For this reason, if you are a manager, a real estate agent, or have a real estate agency, it is essential to have a good web design for real estate adapted to mobile phones.
Also, the full offer of the best real estate portals in Spain allows you to advertise your property without the intermediation offered by the traditional real estate agent.
This is where the figure of the real estate consultant appears, a professional expert in the matter who advises buyers and sellers who want to launch into the market.
Roles of Real Estate Consultants
If the landscape has changed and former agents must become real estate consultants, it stands to reason that there has also been a change in the role of the real estate consultant.
You have thought well! The new professional that emerged from the real estate crisis fulfills the functions of yesteryear, to which have been added those that have brought about a change in the consumer’s profile.
Expert Advice from a Professional
As experts in real estate marketing strategies, we know our field well. We know how to advise real estate agents seeking our services on what is best for them.
Thus, the real estate consultant knows his duty better than other peoples because he spends most of the time to contact with buyers and sellers. He knows perfectly what some are looking for and what the others offer.
It is not about putting properties for sale in contact with people who want to buy houses. It’s something more. It is to advise those who are looking for a home on what is most suitable for them, and it is to carry out crucial pedagogical work with those who intend to sell so that the operation comes to fruition as soon as possible.
Listen to the Customer
It is not that real estate agents do not know how to listen and advisers do, it is not about that. The point is that the new real estate user is more demanding than ever, and thinks a lot about the decisions he makes.
That is why the real estate consultant who wants to succeed in the sector must take this circumstance into account since it can only be effective if it can identify with the client’s needs.
The times of buying like crazy are over, knowing that soon the property will change hands and will leave us a good capital gain as a reward for having known how to take advantage of an opportunity.
Although the real estate business is accelerating at a good pace, there are still people who are reluctant to pay any amount.
So, it is necessary to be in a position to negotiate the price. And negotiating means bringing the two parties involved in an agreement.
Whether you work in the residential sector or are a real estate land consultant, you have to bear in mind that negotiating is the key to achieving the success of the operation.
Beyond expert advisory tasks
We want to emphasize that the career of real estate consultant is not exempt from the tasks that the classic concept of agent develops daily.
That is, you must add to the functions that we have mentioned, those that are traditionally known as real estate agent functions, namely-
Generation of commercial contacts.
Real estate acquisition.
Pricing and pricing.
Announcement of the properties in the best real estate portals
Management of interested parties’ calls.
Visits to the properties.
Preparation of contracts and negotiation with interested parties
Closing of the sale and signing of the contracts
Logically, depending on the real estate agency you work for, more or fewer tasks will fall on you from this long list of functions. It will not be the same to work for a major international real estate consultancy as one of the best real estate franchises or for a smaller company locally.
Association of Real Estate Consultants – ACI
In addition to all the functions that real estate consultants perform, we want to inform you that there is an agency that provides them with coverage. It is the Association of Real Estate Consultants – ACI.
Among its functions is to group professionals and companies that offer strategic real estate consulting among its services. It was found in 2013 to defend the interests of its members. In addition to protecting the standards of the profession and offering support to its members.
The job of a real estate consultant is the same as ten years ago.
The only difference is that the client requires advice that implies an in-depth knowledge of both the market and the contemporary areas that affect the operation of this nature.
In other words, the client wants to buy or sell but does not have to know about taxes, legislation, mortgages, or market prices.
Your mission as a consultant will be to advise you in these areas since it is one of the most critical decisions in a person’s life.
To be able to offer this advice, you must be trained. Take a real estate consultant course from time to time to stay up-to-date.